Brainstorm Template

What this template is for

This brainstorm template gives your team a shared space to generate ideas without the usual bottlenecks: one person dominating, ideas getting lost, or the session ending without a clear next step. Use it to kick off a new product, solve a problem, explore campaign ideas, or unblock a team that has stopped generating options. The template structures the divergent phase — where quantity matters — before you converge on what to pursue. Whether you run it synchronously in a meeting or asynchronously over a day, the canvas keeps every idea visible and ready to cluster.

When to use this template

• Generate feature ideas for a product roadmap before a prioritization session.
• Explore marketing campaign concepts with a cross-functional team before briefing an agency.
• Unblock a team stuck on a single solution by forcing ten alternatives in ten minutes.
• Run a retrospective brainstorm to collect what went well and what to improve.
• Kick off a naming exercise for a product, feature, or company.
• Collect problem statements from multiple stakeholders before a design sprint.

How to use it

1. 1Write the central question or problem statement in the middle of the canvas — keep it to one sentence.
2. 2Set a timer for five to ten minutes and add every idea as a separate sticky note without filtering.
3. 3Once time is up, group related ideas into clusters and give each cluster a theme label.
4. 4Dot-vote on the most promising clusters to identify where to invest further exploration.
5. 5Pick the top two or three ideas and define a concrete next action for each.

Quick example